We don’t just work from our studio, we host activations in stores or at events!
The team ran a two day activation in the Carnaby Street size? Store in London. We customised both store bought New Balances, whilst also revamping old pairs customers brought in with classic MBC designs, or custom designs that customers created themselves!
You can watch the recap of the event here
We have been working with Selfridges since October 2015, featuring in all 4 stores (London, Manchester, Birmingham and The Trafford Centre). Our MBC pop ups are hosted by Offspring, where we hand paint shoes free of charge for customers who purchase a pair from the store on the day.
In another collaboration with XL and JD, the team were asked to run a pop up event at XL’s booth at Insomnia Birmingham. During the 2 day activation we created cut and sew customs in front of customers along with adding their personalised gamertags!
We were contacted by M&C Saatchi PR on behalf of FujiFilm to paint their new Instax camera at a launch event in London. This was our first customisation collaboration outside of footwear! We incorporated MBC designs onto the new camera and polaroid pictures which were taken of guests at the event.
We bought the MBC pop ups to Harvey Nichols. Individuals could purchase items from across the Manchester store to be customised, such as, sneakers, bags, card holders and other accessories to be painted in store on the day!
Tommy Hilfiger invited us to their Bicester Village store to customise any of their sneakers over a summer weekend!