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      <image:title>Custom Wedding Sneakers</image:title>
      <image:caption>Custom Wedding Sneakers - MattB Customs</image:caption>
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      <image:title>New Balance x MattB Customs: 820 Pairs Personalised in 4 Days at the London Marathon</image:title>
      <image:caption>MattB Customs personalising New Balance trainers on-site at the London Marathon Expo</image:caption>
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      <image:title>ASICS x MattB Customs: A Hands-On Hat-Dyeing Workshop</image:title>
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      <image:caption>MattB Customs presenting a custom pair of Adidas Sambas to Adidas CEO Bjørn Gulden at JD Sports Trafford Centre.</image:caption>
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      <image:title>Nike x MattB Customs: Customising Footwear at the Wimbledon Championships</image:title>
      <image:caption>MattB Customs customising footwear inside the Nike Athlete House at Wimbledon.</image:caption>
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      <image:title>PUMA x MattB Customs: 1-of-1 Running Shoes for a 355km Jamaica Run</image:title>
      <image:caption>MattB Customs hand-built 1-of-1 running shoes for Leon &apos;Sweets&apos; Lewis&apos;s in partnership with PUMA.</image:caption>
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      <image:title>Nexthink x MattB Customs: A Branded Customiser Built for a Client Event</image:title>
      <image:caption>Branded sneaker customiser built for client event</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/paramount-the-running-man-boots</loc>
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      <image:title>Paramount&apos;s The Running Man x MattB Customs: Custom Distressed Boots</image:title>
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      <image:title>JD Sports Roadshow Tour x MattB Customs: Back-to-School Customisation on the Road</image:title>
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    <loc>https://mattbcustoms.com/blogs/case-studies/fujifilm-fujikina-activation</loc>
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      <image:title>Fujifilm x MattB Customs: Live Customisation at FUJIKINA</image:title>
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      <image:caption>Custom sneakers hand-crafted by MattB Customs for Stormzy</image:caption>
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    <loc>https://mattbcustoms.com/blogs/faq/how-to-clean-custom-sneakers</loc>
    <lastmod>2026-09-04T15:28:27+01:00</lastmod>
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      <image:title>How to Clean &amp; Look After Your Custom Sneakers</image:title>
      <image:caption>How to clean &amp; look after hand crafted custom sneakers</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/nike-ceo-custom-cortez</loc>
    <lastmod>2026-09-13T00:42:13+01:00</lastmod>
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      <image:title>Nike - A 1-of-1 Custom Cortez for CEO Elliott Hill</image:title>
      <image:caption>Nike CEO Elliott Hill outside MattB Customs Concession in JD Sports Trafford Centre with his custom Nikes sneakers</image:caption>
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    <loc>https://mattbcustoms.com/blogs/faq/bulk-orders-corporate-gifting-faqs</loc>
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      <image:title>Bulk Orders &amp; Corporate Gifting: FAQs</image:title>
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    <lastmod>2026-09-12T19:28:48+01:00</lastmod>
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      <image:title>Brand Campaigns, Activations &amp; Pop-Ups: FAQs</image:title>
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    <loc>https://mattbcustoms.com/blogs/faq/bespoke-executive-gifts-faqs</loc>
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      <image:title>Bespoke &amp; Executive Gifts: FAQs</image:title>
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    <loc>https://mattbcustoms.com/blogs/case-studies/sneakme-festival-riyadh-saudi-arabia</loc>
    <lastmod>2026-09-13T00:20:32+01:00</lastmod>
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      <image:title>SneakMe Festival, Riyadh: Running MattB Customs&apos; Pop-Up Studio in Saudi Arabia</image:title>
      <image:caption>MattB Customs&apos; pop-up customisation studio and team at SneakMe festival, Riyadh, Saudi Arabia</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/nike-back-to-school-tour-middle-east</loc>
    <lastmod>2026-09-13T00:32:42+01:00</lastmod>
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      <image:title>Nike Back to School Tour - Custom Workshops in Dubai &amp; Jeddah</image:title>
      <image:caption>MattB Customs&apos; Nike Back to School Tour activation in Dubai and Jeddah</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/honda-custom-motorcycle-build</loc>
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      <image:title>Honda Custom Motorcycle Collaboration for Wheels &amp; Waves Festival Competition</image:title>
      <image:caption>MattB Customs&apos; custom Honda 125 for the Wheels &amp; Waves competition, Biarritz</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/asics-lace-charm-bar-amsterdam</loc>
    <lastmod>2026-09-13T00:46:20+01:00</lastmod>
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      <image:title>ASICS Lace Charm Bar - A&apos;DAM Tower, Amsterdam</image:title>
      <image:caption>MattB Customs&apos; lace and charm bar at A&apos;DAM Tower, Amsterdam, for ASICS</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/longitude-festival-dublin-jd</loc>
    <lastmod>2026-09-13T01:00:43+01:00</lastmod>
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      <image:title>Longitude Festival, Dublin - Artist Customs &amp; the JD Tent</image:title>
      <image:caption>MattB Customs x JD Sports at Longitude Festival, Dublin — artist customs and live JD tent activation</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/north-face-transgrancanaria-gran-canaria</loc>
    <lastmod>2026-09-13T01:00:43+01:00</lastmod>
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      <image:title>The North Face Transgrancanaria - On-Site Customisation, Gran Canaria</image:title>
      <image:caption>The North Face custom gear lab at Transgrancanaria race week, Gran Canaria</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/havaianas-jd-sports-trafford-centre-pop-up</loc>
    <lastmod>2026-09-22T21:47:17+01:00</lastmod>
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      <image:title>Havaianas x JD Sports: Braid &amp; Charm Pop-Up at The Trafford Centre</image:title>
      <image:caption>Havaianas flip-flop braiding and charm customisation pop-up by MattB Customs and JD Sports at the Trafford Centre</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/whoop-virgil-van-dijk-custom-sneakers</loc>
    <lastmod>2026-09-22T21:49:28+01:00</lastmod>
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      <image:title>WHOOP x Virgil van Dijk: A Custom Pair to Launch His Limited-Edition Band</image:title>
      <image:caption>Virgil van Dijk with his custom Nike Air Force 1 trainers made by MattB Customs for WHOOP</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/manchester-city-player-of-the-month-award</loc>
    <lastmod>2026-09-22T21:47:23+01:00</lastmod>
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      <image:title>Manchester City x MattB Customs: Reinventing the Player of the Month Award</image:title>
      <image:caption>Hand-painted Manchester City Player of the Month football award by MattB Customs, Etihad Airways globe design</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/wrigleys-extra-refreshers-uk-retail-activation</loc>
    <lastmod>2026-09-22T21:47:21+01:00</lastmod>
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      <image:title>Wrigley&apos;s Extra Refreshers: A UK-Wide Retail Activation &amp; Giveaway Campaign</image:title>
      <image:caption>Wrigley&apos;s Extra Refreshers retail activation custom trainer campaign by MattB Customs</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/scott-mctominay-scotland-jersey-jd-sports</loc>
    <lastmod>2026-09-22T21:47:55+01:00</lastmod>
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      <image:title>Scott McTominay x JD Sports: A Hand-Painted Scotland Jersey Gift</image:title>
      <image:caption>Hand-painted Scotland football jersey gift for Scott McTominay by MattB Customs and JD Sports</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/asics-house-workshop-jd-soho</loc>
    <lastmod>2026-09-22T21:47:57+01:00</lastmod>
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      <image:title>ASICS House x JD Sports: Influencer Lace, Charm &amp; Dye Workshops in Soho</image:title>
      <image:caption>ASICS House pop-up customisation workshop hosted by MattB Customs with JD Sports in Soho</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/burgerism-custom-delivery-bag</loc>
    <lastmod>2026-09-22T21:48:01+01:00</lastmod>
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      <image:title>Burgerism x MattB Customs: A Limited-Edition Custom Delivery Bag</image:title>
      <image:caption>Limited-edition custom Burgerism delivery bag hand-painted by MattB Customs</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/meekz-custom-tracksuit-mask</loc>
    <lastmod>2026-09-22T21:48:26+01:00</lastmod>
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      <image:title>Meekz x MattB Customs: A One-of-One Tracksuit &amp; Mask for His Music Videos</image:title>
      <image:caption>Custom one-of-one tracksuit and mask made by MattB Customs for Manchester rapper Meekz&apos;s music videos</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/labrum-adidas-london-fashion-week</loc>
    <lastmod>2026-09-22T21:48:28+01:00</lastmod>
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      <image:title>Labrum x Adidas at London Fashion Week: Custom Sambas &amp; Hand-Painted Mules</image:title>
      <image:caption>Custom Adidas Samba trainers made by MattB Customs for the Labrum London Fashion Week runway show</image:caption>
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    <loc>https://mattbcustoms.com/blogs/case-studies/lionesses-custom-air-force-1-euros</loc>
    <lastmod>2026-09-22T21:48:30+01:00</lastmod>
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      <image:title>England Lionesses: Custom Air Force 1s for the Women&apos;s Euros</image:title>
      <image:caption>Custom Nike Air Force 1 trainers made by MattB Customs for the England Lionesses at the Women&apos;s Euros</image:caption>
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      <image:title>Soccer Aid: Custom Puma Sneakers &amp; Boots for the Celebrity Line-Up</image:title>
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    <loc>https://mattbcustoms.com/blogs/case-studies/ed-sheeran-custom-tour-sneakers</loc>
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      <image:title>Ed Sheeran: Custom Tour Sneakers Worn On Stage Worldwide</image:title>
      <image:caption>Ed Sheeran wearing custom one-of-one Jordan 4 tour sneakers made by MattB Customs</image:caption>
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  <url>
    <loc>https://mattbcustoms.com/blogs/case-studies/google-find-that-thing-custom-sneaker</loc>
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      <image:title>Google &apos;Find That Thing&apos;: A Nameless Custom Sneaker Campaign</image:title>
      <image:caption>MattB Customs founder photographing the nameless custom sneaker made for Google&apos;s Find That Thing campaign</image:caption>
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