Pop Up Events & Live Sneaker Customisation

This in-store activation gave shoppers the chance to personalise their Havaianas using a selection of Jibbitz charms - bringing a creative personal twist to a classic flip-flops.

We teamed up with JD Sports at Ball Out UK, the country’s biggest 3x3 basketball tournament - to bring live customisation courtside.

We personalised Jordan tees, and engraved lace locks, letting attendees add their name, number, or illustration, turning event merch into one-of-a-kind pieces.

We partnered with ASICS at the LDNX 10K in Wembley to customise finisher tees with runner’s race time. Using our print gun, we custom printed over 200 t-shirts in just 2 hours.

The technology allowed us to apply durable, washing machine-safe personalisation featuring text and numbers in seconds.

Our longest-running activation partner outside footwear. In 2019, M&C Saatchi PR brought us in to hand paint Fujifilm's new Instax camera at its London launch, our first customisation project beyond sneakers. Fujifilm invited us back to launch the Instax Square SQ 40 at their House of Photography in Covent Garden, customising cameras and film with every purchase.

Most recently we hosted 'Fujikina', a live customisation event at the same store, transforming Instax cameras into one-of-a-kind pieces in front of their community.

Live customisation at the official London Marathon Expo on behalf of New Balance, with runners adding names, initials, race numbers and times. In 2026 alone, over 670 pairs were personalised across four days.

We've worked Longitude Festival in Dublin with JD twice. The first time we were in the Artist Village, creating custom sneakers for the artists performing, with custom T-shirts and accessories for their entourages, all in the JD x Longitude campaign palette and personalised with names, location and festival dates.

In 2024 we went public facing in the JD dance tent, heat pressing and spray painting MBC-designed Longitude football jerseys live at our booth.

We hosted an MBC x Foot Locker tour in 4 cities across the UK all over one weekend! With 4 teams split across London, Manchester, Dublin & Leeds each team customised sneakers live in store, free of charge on any Foot Locker purchase.

From painted designs to thicc laces - we had people leaving with some unique heat you wouldn’t find on the high street or anywhere else!

This ended up being our final activation of 2023!

For the premiere of the film Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount curated The Lair Experience in London. There was a Skatepark, Parkour rig with instructors, food & drink and custom sneakers by us! We pre-created 20 pairs for the media event and then gave away 5 pairs each day to ticket attendees who were lucky enough to win!

We travelled to Gran Canaria to work with The North Face for the Trans Gran Canaria race week. At the TNF booth we customised apparel, footwear & accessories with patches or custom text which participants could choose to add to their product to commemorate their achievement.

In a collaboration with XL and JD, the team were asked to run a pop up event at XL’s booth at Insomnia Birmingham. During the 2 day activation we created cut and sew customs live in front of customers along with adding their personalised gamertags!

Our first MBC UK Tour!

We worked with JD on their back to school campaign, creating customs inside the JD BTS Bus. The team travelled from London to Birmingham to Liverpool over the course of a week. Customers received a free custom on any sneaker or bag purchased in store on the day!

The team created personalised Air Force 1 custom sneakers for 59 guests at a JD event in London, including various artists, influencers and celebrities.

The team ran a two day activation in the Carnaby Street size? Store in London. We customised both store bought New Balance sneakers, whilst also revamping old sneakers customers brought in with classic MBC designs, or 1 of 1 designs that customers created themselves!

We took MBC pop ups to Harvey Nichols where individuals could purchase items from across the Manchester store to be customised. This could be anything from sneakers or bags, to card holders and other accessories that were hand painted in store on the day!

Tommy Hilfiger invited us to their Bicester Village store to customise any of their sneakers over a summer weekend!

We have been working with Selfridges since October 2015, featuring in all 4 stores (London, Manchester, Birmingham and The Trafford Centre). Our MBC pop ups are hosted by Offspring, where we hand paint shoes free of charge for customers who purchase a pair from the store on the day.