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Teenage Mutant Ninja Turtles - Mutant Mayhem - Lair Experience
For the premiere of the film Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount curated The Lair Experience in London. There was a Skatepark, Parkour rig with instructors, food & drink and custom sneakers by us! We pre-created 20 pairs for the media event and then gave away 5 pairs each day to ticket attendees who were lucky enough to win!
Sneak Me - Saudi Arabia
In October 2022 the whole team attended the first ever Sneak Me festival in Saudi Arabia! We moved the studio from Manchester to Riyadh for 2 weeks, creating customs in the Desert via our customisation lab. Not only were we creating new customs for customers, we also brought 150 of our pre-made pairs with us to sell at the event!
We were invited to Longitude Festival in Dublin on behalf of JD. We were located in the Artist Village creating custom sneakers for all the artists preforming along with custom T-shirts & accessories for their entourages. The custom featured the JD x Longitude campaign colour palette and personalisation including their name, location & dates of the festival to give them a memento of the day.
The team ran a two day activation in the Carnaby Street size? Store in London. We customised both store bought New Balances, whilst also revamping old pairs customers brought in with classic MBC designs, or custom designs that customers created themselves!
We have been working with Selfridges since October 2015, featuring in all 4 stores (London, Manchester, Birmingham and The Trafford Centre). Our MBC pop ups are hosted by Offspring, where we hand paint shoes free of charge for customers who purchase a pair from the store on the day.
JD Back to School Bus Tour
Our first MBC UK Tour!
We worked with JD on their back to school campaign, creating customs inside the JD BTS Bus. The team travelled from London to Birmingham to Liverpool over the course of a week. Customers received a free custom on any shoe or bag purchased in store on the day!
We were contacted by M&C Saatchi PR on behalf of FujiFilm to paint their new Instax camera at a launch event in London. This was our first customisation collaboration outside of footwear! We incorporated MBC designs onto the new camera and polaroid pictures which were taken of guests at the event.
In another collaboration with XL and JD, the team were asked to run a pop up event at XL’s booth at Insomnia Birmingham. During the 2 day activation we created cut and sew customs in front of customers along with adding their personalised gamertags!
After our first collaboration 4 years ago, FujiFilm invited us back to launch their new Instax Square SQ 40, this time working from their new ‘House of Photography’ store in central London. The pop up saw us customising Cameras & Film for free with any purchase made in store on the day. This was anything from a hand painted flower on a camera, to patterns or someone’s initials.
Tommy Hilfiger invited us to their Bicester Village store to customise any of their sneakers over a summer weekend!
We bought the MBC pop ups to Harvey Nichols. Individuals could purchase items from across the Manchester store to be customised, such as, sneakers, bags, card holders and other accessories to be painted in store on the day!