MattB Customs presenting a custom pair of Adidas Sambas to Adidas CEO Bjørn Gulden at JD Sports Trafford Centre.

Adidas x MattB Customs: A One-of-One Pair Built Around the CEO's Own Career

When Adidas CEO Bjørn Gulden visited the MattB Customs concession at JD Sports Trafford Centre, he didn't leave with a standard pair off the shelf. MattB Customs hand-built a one-of-one pair of Adidas Sambas designed specifically around him - the kind of gift that takes research, not just a logo placement.

Best fit for: a one-of-one executive or VIP gift built around the recipient, not just the brand.

Custom Adidas Sambas hand-crafted by MattB Customs for Adidas CEO Bjørn Gulden.

Personal, not generic

The pair was finished in Norwegian colours, with a vintage football card heat-pressed onto the design and a custom insole mapping out his own career path. His name was split across both shoes' text, and even the box the pair shipped in was customised to match. Every element was chosen, not templated.

Custom detail on the Adidas Sambas made for Adidas CEO Bjørn Gulden, mapping his career.

The takeaway: for brands, it's proof that “corporate gifting” doesn't have to mean a logo on a stock product. A genuinely personal, well-researched one-of-one piece says more about the relationship than a bulk order ever could - and it's exactly the kind of gift MattB Customs builds for leadership teams, clients, and VIP guests.

Custom-branded shoebox made by MattB Customs for the Adidas CEO's one-of-one Sambas.

Can MattB Customs create a one-of-one gift for a company leader or VIP guest?

Yes - this is a regular part of MattB Customs' corporate and brand-partnership work, from executive gifts like this one to bespoke pieces for clients, retiring staff, or VIP event guests.

Want a one-of-one piece built for someone specific? Get in touch via our Corporate Customs page or email business@mattbcustoms.com.