Running projects we've worked on

We created custom Adidas Evo SL running shoes for Couture Club’s first performance activewear launch. Each pair was dip dyed and hand painted to colour match the earthy tones of the campaign collection. The sneakers featured in the campaign imagery to support the product launch.

For the 2025 London Marathon we partnered with New Balance to personalise running shoes and apparel at the race expo and in-store. Runners added race numbers, names and marathon dates, turning performance gear into personal keepsakes. We customised over 670 items across four days.

We hosted a custom running shoe workshop with HOKA and Run North West to launch the Clifton 10. Running creators customised their pairs using paint, Posca pens, airbrushing and lace charms. The activation combined product launch marketing with creator-led content in the running community.

At the ASICS LDNX 10K in Wembley we personalised finisher t-shirts with each runner’s race time. Using our print gun technology we customised over 200 shirts in just two hours. The activation turned standard merchandise into personalised race memorabilia.

We designed and manufactured custom running t-shirts for a community run hosted by On Running and JD Sports. The run brought together local runners to help shoot campaign content for a new On Running sneaker exclusive to JD. The activation combined community engagement with product launch storytelling.

We traveled to Gran Canaria to work with The North Face for the Trans Gran Canaria race week. At the TNF booth we customised apparel, footwear & accessories with patches or custom text which participants could choose to add to their product to commemorate their achievement.

To celebrate the launch of the Gel-Kayano 32, we delivered live customisation across two ASICS staff training days in Manchester. Participants added vinyl names, run clubs, mottos and PB times to their footwear. The activation turned training into a creative experience with personalised pairs to take away.