ASICS x MattB Customs: A Hands-On Hat-Dyeing Workshop

MattB Customs partnered with ASICS EMEA to design and host a series of custom hat-dyeing workshops - giving attendees the chance to hand-dye their own running cap from scratch, rather than watch someone else make one for them.

Best fit for: brands wanting a hands-on workshop experience that gets guests actively involved, not just watching a demo.

Built for hands-on participation

Across four 45-minute sessions, more than 100 guests took part, each working through three different dye techniques to produce a finish entirely their own. No two hats came out the same - which was the point: every participant left with a genuinely one-of-a-kind piece they'd made themselves, not just customised to a template.

Why this format works for brand activations

A workshop like this does two things a static product display can't: it gives every attendee something to do with their hands for 45 minutes, and it sends them home with proof they made it - which travels further on social media than a branded freebie ever does.

The takeaway: for ASICS EMEA, it turned a simple product demo into a memorable, hands-on brand experience that guests actively took part in rather than passively watched. It also went viral on Instagram getting 1.6 million views, this came down to the FOMO (fear of missing out) created, viewers seeing how easy it was to create something so unique making them want to have a go themselves.

Q: What does a branded customisation workshop with MattB Customs involve?

MattB Customs designs the format around your product and audience size - from small hand-dyeing or engraving sessions like this one, to larger multi-station activations - and brings the materials, tools, and team to run it live at your venue.

If you're looking to bring a similar workshop to your next event, get in touch via our Work With Us page or email business@mattbcustoms.com.