ASICS House pop-up customisation workshop hosted by MattB Customs with JD Sports in Soho

ASICS House x JD Sports: Influencer Lace, Charm & Dye Workshops in Soho

In May, we were invited to host at ASICS House - a curated pop-up space in Soho, London, run with JD Sports, featuring workshops, product displays, games, an evening party and even a dedicated yoga session space.

Best fit for: a brand running a multi-day branded space event wanting hands-on customisation workshops that generate their own influencer content, rather than a single static activation.

ASICS House pop-up space in Soho, hosted with JD Sports and MattB Customs

Two workshops, two audiences

We hosted two separate workshops across the space. The first was a lace and charm workshop, where a group of female influencers customised their ASICS with unique laces and lace charms. The second was a dye workshop, where a group of male influencers hand-dyed the fabric on their own ASICS.

Influencers customising ASICS trainers with laces, charms and hand-dye at the ASICS House workshop by MattB Customs

Content that went properly viral

The content went hugely viral, across both the influencers' own channels and ours - showing just how different each finished pair turned out, and giving viewers a real sense of FOMO: the customisation itself was simple, but the results were completely unique to each person.

See the wrap up here

Want hands-on customisation workshops built into your next branded space or event? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.