Ed Sheeran wearing custom one-of-one Jordan 4 tour sneakers made by MattB Customs

Ed Sheeran: Custom Tour Sneakers Worn On Stage Worldwide

We designed Ed Sheeran's tour sneakers for his two-year global tour, built on a Jordan 4 base.

Best fit for: a touring artist wanting a genuinely one-of-one stage piece that ties into their own catalogue, rather than a generic branded sneaker.

1 of 1 custom Jordan 4 sneakers by MattB Customs for Ed Sheeran’s world tour – artist collaboration project

Colours built from his albums

Each panel was hand-painted in the tour's colours, a nod to each of Ed's albums building up to the tour itself. We used a mix of paint, vinyl and cut-and-sew mediums to build the finished pair, which he then wore on stage throughout the two-year global tour.

Ed Sheeran's custom Jordan 4 shoes

Two further one-offs

We also created two further one-off pairs for Ed: a set for the Queen's Jubilee, and a Jordan 1 Low that he wore at some of his UK shows.

Custom Jordan 1 Low sneakers made by MattB Customs for Ed Sheeran's UK tour dates

A pair people couldn't place

The Jordan 1 Low pair in particular was heavily covered on social media, with fans intrigued about where they'd come from until people started tagging us directly in their own content. Every pair we made for Ed was an exclusive one-of-one, never recreated for anyone else.

One-of-one custom sneaker made by MattB Customs for Ed Sheeran that fans couldn't place on social media

Want a genuinely one-of-one stage piece built around your own catalogue? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.