Fujifilm x MattB Customs: Live Customisation at FUJIKINA

MattB Customs partnered with Fujifilm to bring live, hands-on customisation to FUJIKINA, the brand's flagship Instax event - extending the same personalisation craft used across MattB Customs' sneaker and sportswear work into a completely different category.

Best fit for: brands outside sneakers and sportswear wanting a live, hands-on customisation activation for their own product category.

Customisation beyond sneakers and streetwear

Most of MattB Customs' brand partnerships sit inside footwear and sportswear, so working with a camera and imaging brand like Fujifilm is a useful proof point in its own right - the same hand-finishing techniques (engraving, hand-painting, vinyl) apply just as well to a completely different product category and audience.

The takeaway: brand customisation activations don't need to be limited to what MattB Customs already sells. If a brand wants a hands-on, personalised experience for its own event, the same craft and process can be built around almost any product.

Can MattB Customs customise products outside of sneakers and sportswear?

Yes - the Fujifilm FUJIKINA activation is a direct example. The hand-finishing techniques MattB Customs uses (painting, vinyl, engraving) apply to a wide range of product categories beyond footwear.

Want a customisation activation for a product outside sneakers or sportswear? Get in touch via our Work With Us page or email business@mattbcustoms.com.