Havaianas flip-flop braiding and charm customisation pop-up by MattB Customs and JD Sports at the Trafford Centre

Havaianas x JD Sports: Braid & Charm Pop-Up at The Trafford Centre

For the second time, we teamed up with Havaianas on an in-store pop-up at JD Sports in the Trafford Centre - running every weekend throughout July, across seven weeks.

Best fit for: a footwear or accessories brand wanting an ongoing in-store personalisation offer that keeps customers coming back weekend after weekend, not just a single-day activation.

A free offer, every weekend for seven weeks

The pop-up ran as a free add-on for anyone buying a pair of Havaianas flip-flops in store on the day - every weekend throughout July, for seven weeks straight.

Braided straps and charms

Customers chose a coloured yarn, which we braided around the foot strap of their flip-flops, then had the option to decorate further with a range of silver, gold and acrylic charms — building on the personalisation we'd already done with Havaianas the first time round.

Braided flip-flop strap with charms customised by MattB Customs at the Havaianas x JD Sports pop-up

Content that went viral

The pop-up built its own momentum, with content creators documenting their experience at the event - content that later went viral. At its busiest, we were creating around 50 pairs a day, every weekend the event ran.

See our wrap-up content on TikTok.

Want an ongoing in-store personalisation offer at your next retail activation? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.