JD Sports Roadshow Tour x MattB Customs: Back-to-School Customisation on the Road

MattB Customs joined the JD Sports Roadshow Tour for its back-to-school activation, bringing live, on-site customisation - custom laces, lace charms, and heat-press vinyl designs - to JD Sports locations as part of the wider tour.

Best fit for: retail partners running a seasonal or touring activation across multiple store locations.

Built for a fast-moving, high-footfall format

A roadshow doesn't allow for long lead times or one-off centrepiece builds - it needs a format that works at speed, across multiple stops, for a constant stream of customers picking their own laces, charms, and vinyl designs on the spot. MattB Customs built the activation around exactly that: fast, hands-on personalisation people could take home the same day.

An extension of the JD Sports Trafford Centre relationship

This activation builds on MattB Customs' existing concession inside JD Sports at the Trafford Centre - taking the same in-person customisation experience out to JD Sports locations beyond Manchester as part of a wider retail tour.

The takeaway: for retail partners running seasonal activations across multiple locations, this is proof MattB Customs can deliver fast, hands-on personalisation at roadshow pace - not just as a single fixed-location experience.

Can MattB Customs run customisation activations across multiple retail locations?

Yes - the JD Sports Roadshow Tour is a direct example: fast, on-site personalisation delivered consistently across multiple stops as part of a wider retail tour.

Planning a multi-location retail activation or tour? Get in touch via our Work With Us page or email business@mattbcustoms.com.