England Lionesses: Custom Air Force 1s for the Women's Euros

We created custom Nike Air Force 1s for each of England's Lionesses, worn throughout the Women's Euros by every one of England Women's Nike athletes.

Best fit for: a national team or federation wanting a shared design language across the squad, with room for each player's own story.

One consistent thread across every pair

Every pair featured the same gradient swoosh, running consistently across the whole squad's designs and tying every pair together as one set.

Personal to each player, without club crests

The rest of each design was personalised to the individual player, touching on every club they'd played for across their career — represented through city iconography rather than club crests.

Worn on the biggest stage

The finished pairs were worn throughout the Women's Euro competition by each of England Women's Nike athletes.

Want a shared design language across your squad, with room for each player's own story? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.