Nike CEO Elliott Hill outside MattB Customs Concession in JD Sports Trafford Centre with his custom Nikes sneakers

Nike - A 1-of-1 Custom Cortez for CEO Elliott Hill

When Nike CEO Elliott Hill visited MattB Customs' concession in JD Sports Trafford Centre, the brief wasn't a standard commission - it was to design and create a one-of-one to showcase the level we can take customisation for one of the leaders in our industry. The result was a handpainted Nike Cortez, chosen deliberately as the closest link to Nike's very first prototype shoe.

Best fit for: a one-of-one executive gift built around a brand's own story and something personal to the recipient.

Hand-painted Nike Cortez, the 1-of-1 custom trainer MattB Customs created for Nike CEO Elliott Hill

A full-circle moment, ten years in the making

For Matt, the day carried its own weight. He's been hand-painting trainers for close to ten years, with Nike the focal point of most of that work from the very start - from painting shoes in his bedroom at home and at university, to welcoming Nike's own CEO into MattB Customs' concession, in one of the most state-of-the-art retail environments in the world. It was a genuine full-circle moment, and one taken seriously - which is exactly why so much care went into the level of detail, and into the subtle personal nods built in for Elliott and for Nike alike.

MattB Customs' concession at JD Sports Trafford Centre, where Nike CEO Elliott Hill visited to commission the custom Cortez

Built around Nike's own story

The pair was finished in Nike's own brand colours and hand-painted with a portrait of Nike - the Greek goddess of victory the brand takes its name from - alongside key Nike brand values and mission statements worked into the design. A personal touch closed the loop: a nod to Elliott's own love of baseball and the Austin Moontowers, the team he owns, tying the brand's history to his own - a pair built to be worn, or just as easily displayed, in his office.

Close-up of the hand-painted Nike Cortez, showing the Nike goddess portrait and brand colours

The takeaway: it's proof that a one-of-one gift carries real meaning when it's built on research, not just a logo - pulling in a brand's own origin story and mission alongside a personal detail specific to the person receiving it. It's exactly the kind of gift MattB Customs builds for leadership teams, clients, and VIP guests.

The custom Nike Cortez packaged in its bespoke MattB Customs box

See how we created them on our Instagram post here

Can MattB Customs create a one-of-one gift for a company leader or VIP guest?

Yes - this is a regular part of MattB Customs' corporate and brand-partnership work, from executive gifts like this one to bespoke pieces for clients, retiring staff, or VIP event guests.

Want a one-of-one piece built for someone specific? Get in touch via our Corporate Customs page or email business@mattbcustoms.com.