MattB Customs engravers at the JD Sports x Stanley MBC Custom Lab booth, offering free in-store Stanley cup engraving

Stanley x JD Sports: An In-Store Cup Engraving Tour

For Stanley, we took live cup engraving on the road with JD Sports, running in-store pop-ups across Manchester, London and Glasgow. Every customer who bought a Stanley on the day got it engraved for free, choosing from a menu of hand-drawn illustrations and a range of fonts for names or initials. At its peak, the tour saw 250 Stanleys customised in a single day.

Best fit for: brands and retailers wanting an in-store activation that drives purchases on the day, with a free personalisation offer that turns every sale into something made for the customer.

Three cities, one offer

The pop-ups ran inside JD stores in Manchester, London and Glasgow. The offer was simple: buy a Stanley on the day, and get it custom engraved for free while you wait.

A hand-drawn illustration menu

Every illustration on the menu was drawn by hand, in-house, by one of our designers. Customers picked an illustration and added their name or initials in their choice of font, so each cup was personal without slowing the queue down.

250 cups in one day

The service was hugely popular. At its busiest, our team engraved 250 Stanleys in a single day - a volume that takes a set menu, a well-practised team and a tight in-store setup.

Stanley x JD Sports engraving tour by MattB Customs: the in-store font menu, Stanley cups engraved with names and a bow illustration, the blue Stanley booth, and a finished cup handed over in an MBC Custom Lab bag

Why it worked

A free personalisation with purchase gives shoppers a clear reason to buy on the day, and a set menu of illustrations and fonts keeps every engraving quick, consistent and on-brand - even at 250 cups a day.

Can MattB Customs run an in-store engraving pop-up for our brand or store?

Yes - this is the Stanley x JD model: our team set up in-store with an engraving menu built for your brand, personalising product live for every customer. We've also run live in-store activations for JD with New Era at Meadowhall and Havaianas at the Trafford Centre. For engraved cups as business gifts, see Engraved Stanley Cups for Business.

Planning an in-store activation or pop-up tour? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library.