Running content creators holding their customised HOKA Clifton 10s at the HOKA x Run North West workshop in the MattB Customs Manchester studio

HOKA x Run North West: A Clifton 10 Customisation Workshop in Our Manchester Studio

To celebrate the launch of the new HOKA Clifton 10, we teamed up with HOKA and Run North West to host a customisation workshop for running content creators from across the UK. In May 2025, around 20 creators joined us for a hands-on brand experience, each customising their own pair of Clifton 10s.

Best fit for: brands launching a new product who want a hands-on creator or community event that puts the product in people's hands and generates content from the day.

A launch event built around the product

Rather than just handing out pairs, the workshop gave every guest time with the Clifton 10 itself. Each creator designed and customised their own pair, so they left with a one-of-one shoe and their own story to share about the launch.

Every medium on site

Guests could customise their pairs using:

  • Posca pens
  • Airbrushing
  • Paint
  • Lace charms & laces 

Creators customising HOKA Clifton 10s with Posca pens, a finished pair with chunky laces and a flower charm, and a creator showing her custom pair in the MattB Customs studio

Our first workshop in our own studio

This was the first time we'd hosted a brand workshop in our own Manchester studio. Running it in our space meant guests had access to every medium and tool we work with, all in one place - making it the most hands-on workshop we've run.

See the day

Watch the wrap-up video on TikTok

Can MattB Customs host a customisation workshop for our launch or community?

Yes - this is the HOKA model: a group of guests, your product, and our artists guiding them through customising their own pair, either in our Manchester studio or at your venue. See more of our workshops, including our ASICS hat-dyeing workshop and ASICS House workshops in Soho.

Planning a product launch, creator event or team workshop? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library.