Pop up events we have run


JD Sports



Harvey Nichols

Sneak Me Saudi Arabia


Tommy Hilfiger

XL E-Sports

Do you have a potential event you'd like to involve us in? Get in touch!

Frequently asked questions

This is completely dependent on your event or activation purpose. We are completely versatile, if you let us know what you have in mind we can advise how the event should work. Even if you don’t have a clear idea but know you’d like to involve us in your event, please reach out! 

As expected as much time as possible is ideal, but we understand that sometimes it’s a last minute idea! Even if the event is 24 hours away, please still enquire and we’ll see how we can make it work. 

This is completely dependent on the event style, timings of the event, how many days you’ll need us there, where the event is located and how many team members you’d need to facilitate the event. If you have a budget in mind please advise this and we can let you know how we can structure the activation to align with this.

This will vary depending on the expected footfall and how many customs you would want to create within a given timeframe. Once we have a good idea on your requirements we can advise.

We supply all equipment needed for the activation. It’s completely up to you if you’d like to supply the product to be customised or if you’d like us to provide it. The only thing we’ll need you to sort are tables, chairs & power!

Teenage Mutant Ninja Turtles - Mutant Mayhem - Lair Experience

For the premiere of the film Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount curated The Lair Experience in London. There was a Skatepark, Parkour rig with instructors, food & drink and custom sneakers by us! We pre-created 20 pairs for the media event and then gave away 5 pairs each day to ticket attendees who were lucky enough to win!

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Sneak Me - Saudi Arabia

In October 2022 the whole team attended the first ever Sneak Me festival in Saudi Arabia! We moved the studio from Manchester to Riyadh for 2 weeks, creating customs in the Desert via our customisation lab. Not only were we creating new customs for customers live, we also brought 150 of our pre-made pairs with us to display and sell at the event! 

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Longitude Festival

We were invited to Longitude Festival in Dublin on behalf of JD. We were located in the Artist Village creating custom sneakers for all the artists peforming along with custom T-shirts & accessories for their entourages. The custom featured the JD x Longitude campaign colour palette and personalisation including their name, location & dates of the festival to give them a memento of the day.

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Foot Locker UK Tour

We hosted an MBC x Foot Locker tour in 4 cities across the UK all over one weekend! With 4 teams split across London, Manchester, Dublin & Leeds each team customised sneakers live in store, free of charge on any Foot Locker purchase. 

From painted designs to thicc laces - we had people leaving with some unique heat you wouldn’t find on the high street or anywhere else!

This ended up being our final activation of 2023!

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The team ran a two day activation in the Carnaby Street size? Store in London. We customised both store bought New Balance sneakers, whilst also revamping old trainers customers brought in with classic MBC designs, or 1 of 1 designs that customers created themselves!

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JD Street Party

The team created personalised Air Force 1 custom trainers for 59 guests at a JD event in London, including various artists, influencers and celebrities. 

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We have been working with Selfridges since October 2015, featuring in all 4 stores (London, Manchester, Birmingham and The Trafford Centre). Our MBC pop ups are hosted by Offspring, where we hand paint shoes free of charge for customers who purchase a pair from the store on the day.

JD Back to School Bus Tour

Our first MBC UK Tour! 

We worked with JD on their back to school campaign, creating customs inside the JD BTS Bus. The team travelled from London to Birmingham to Liverpool over the course of a week. Customers received a free custom on any sneaker or bag purchased in store on the day!

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In a collaboration with XL and JD, the team were asked to run a pop up event at XL’s booth at Insomnia Birmingham. During the 2 day activation we created cut and sew customs live in front of customers along with adding their personalised gamertags! 

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FujiFilm Instax

After our first collaboration 4 years ago, FujiFilm invited us back to launch their new Instax Square SQ 40, this time working from their new ‘House of Photography’ store in central London. The pop up saw us customising Cameras & Film for free with any purchase made in store on the day. This was anything from a hand painted flower on a camera, to patterns or initials.

More Projects

FujiFilm 2019

We were contacted by M&C Saatchi PR on behalf of FujiFilm to hand paint their new Instax camera at a launch event in London. This was our first customisation collaboration outside of footwear! We incorporated MBC designs onto the new camera and polaroid pictures which were taken of guests at the event.

Harvey Nichols

We took MBC pop ups to Harvey Nichols where individuals could purchase items from across the Manchester store to be customised. This could be anything from sneakers or bags, to card holders and other accessories that were hand painted in store on the day!

Tommy Hilfiger

Tommy Hilfiger invited us to their Bicester Village store to customise any of their sneakers over a summer weekend!