Campaigns we've worked on

Netflix

Stella
McCartney

Google

Channel 4

Sony Entertainment

JD

Nike

Toblerone

size?

Puma

Converse

Superdry

Ego

Have you got a campaign you'd like to involve us in? Get in touch!

Netflix

In honour of the new Netflix movie ‘Don’t Look Up’ Netflix asked us to create a custom pair of New Balance 550s using a 4.5 billion year old meteorite.

34 fragments of the Pallasite Meteorite were cut with precision to create these one of a kind custom New Balance 550s.


You can view press articles written about this project below.

See how we made them

Honda Custom Motorcycle

Honda challenged us to customise one of their motorbikes and entered us into a competition against other teams across Europe.

We teamed up with OG Motorcycle customiser Guy 'Skid' Willison. He tuned up the 125 to a dragster racing bike. So when designing the paint job, we wanted to make it look like the paint couldn't stay on, it was that quick!

See the Process

Google x ellesse

We worked with Google to create 130 pairs of customs for a campaign promoting their new Google Image Search function. 

We created a canvas, using various different mediums of paint techniques to create different textures. This was then shot and edited and printed onto material. We then completed the cut and sew customs, adding hand painted assets to each pair! 

The customised trainers were then put on posters and billboards across the UK that you could take a picture of using the Google Lens app to be able to get a pair!

See how we created them

Stella McCartney

We collaborated with Stella McCartney on a collection for London Fashion Week in 2018. We customised two Men’s and two Women’s Eclipse silhouettes. The pairs were showcased at Stella McCartney’s flag ship store in London, for the launch of #StellaSneakerWeek. After the success of the London Fashion Week collection, we were also asked to create a collection to be sold in the Dubai flag ship store.  

Channel 4 - Custom Kicks

We worked with Channel 4 to create a mini series ‘Custom Kicks’ which was made available to watch on E4’s YouTube channel. Across 6 episodes, Matt, Kelvin and Lola took on various projects, some new and some old, revamping various different silhouettes with new designs!

Watch the Series

Toblerone

We created 100 custom card holders which were sold on the Toblerone website to celebrate the launch of their new Golden Bar.

The design incorporated neutral tones with paint splats of bolder colours. They were being sold individually or as a pair. As they were limited edition, we also numbered each one.

Slick Gorilla

We teamed up with Slick Gorilla to create a pair of custom Jordan’s and a custom washbag. While the custom Jordan’s were showcased in the Slick Gorilla offices, the washbag was part of a Slick Gorilla giveaway for their fans. This was accompanied with a short video interview with Matt which you can watch here.

Watch the Creation

Sony Entertainment - Bullet Train

We created a custom for the release of the new Sony movie Bullet Train!

We were asked to create the design based on a character in the film. We chose the character ‘The Wolf’ played by Bad Bunny, and created a piece of content documenting the process as part of their PR roll out.

Watch the Campaign Video

Other Projects

Foot Locker Custom TN

We teamed up with Foot Locker for their ‘Voice of the Future’ campaign to create a custom pair on Nike TN's.

Watch Campaign Video

JD Christmas TikTok Campaign

JD asked us to take part in their TikTok Christmas campaign, the brief was for creators to film content demonstrating their skills but using the campaign colours and assets.

Watch the Content

size? Day 2022

MBC took part in a charity event at the Manchester Youth Zone back in January 2022, doing a custom kicks workshop for #sizeday! The event was hosted by size? where we taught the next generation how to make their own customs. Size? supplied everyone with a free pair of brand new kicks and the team showed them how to paint them!

Watch the Recap of the Event

JD Valentines Day

We were approached by JD asking us to create them a custom pair of Valentine’s day kicks! We dropped a brand new design using handmade 3D hearts to create a one of a kind pair for their giveaway!

Watch Campaign Video

Converse x JD

We teamed up with JD and Converse on the #CreateAtHome campaign. We customised a pair of the Converse Pro Leather's, to show how we've been working from home during lockdown. Take a look at the content that was created for the JD x Converse campaign below.

Watch the Campaign Content

Ego

Ego reached out to us asking us to create some customs for a collaborative giveaway to celebrate the launch of their new ‘Elevated Basics’ gym clothing range. We created a custom to be used for the shoot, matching in with their new range. Once a winner was selected, we worked with them to create a 1 of 1 design, creating a completely unique custom!

Puma x NHS

We teamed up with PUMA on their #StrongerTogether NHS campaign. The idea was for artists to nominate each other to customise a pair of PUMA Rider's and give them to a key worker in the NHS. 

Superdry

We were asked to work on a campaign with Superdry to promote the launch of their new vegan trainers! The team developed a design and once signed off, completed the custom which was then used to create a TikTok for their channel. 

JD Christmas Giveaway

Working with JD, we took part in an advent calendar style giveaway, giving away a pair of MBCs to a winner!

Nike x JD

We worked with JD Sports and Nike on their Air Max Day 2020 campaign. We created a short piece of video content that was focused around the iconic Air Max 90 and the journey of MBC.  

You can see what the competition entailed here.

We custom designed a pair of Air Max for the winner of the sneaker rush - Amelia Dimz! We then took part in a giveaway giving another pair of custom to a winner.  

Watch the Sneaker Rush Video

JD Pancake Day

We teamed up with JD to create some pancake topping inspired customs for a JD Pancake day giveaway. This was accompanied with a short piece of video content surrounding the creation of the sneakers! 

Watch Video Here