MattB Customs x JD Sports at Longitude Festival, Dublin — artist customs and live JD tent activation

Longitude Festival, Dublin - Artist Customs & the JD Tent

JD Sports brought MattB Customs to Longitude Festival in Dublin for two very different audiences in one weekend — the performing artists themselves, and thousands of festival-goers passing through the JD tent.

Best fit for: a festival or retail partner wanting both talent gifting and a live consumer activation running side by side.

One-of-ones for the artist village

Longitude festival activation by JD x MattB Customs – live sneaker and apparel customisation for festival attendees, artists and performers

In the artist village, we gifted each performing artist a pair in their size and let them design it however they wanted, with paint, vinyl and stencils on hand to help build a genuine one-of-one. Many artists worked a nod to Longitude itself into their design, and several wore their pair on stage during their set. Artists we created for included Metro Boomin, Meekz, Clavish, Joel Corry, Jazzy, Renee, Sonder and Belters Only, alongside influencers Dami Hope and Charlie Marlowe.

Live jerseys in the JD tent

The second half of the project was built for festival-goers. Inside the JD tent, we designed a Longitude-inspired football jersey — built around a custom crest and spray-painted artwork — and customised them live on the spot, giving pairs away in batches every hour. The tent ran with non-stop DJs and its own breakout zones for the full festival.

MattB Customs creating customised football jerseys at Longitude festival 2024 in the JD Sports tent

The numbers

We created one-of-one pairs for 30 artists, plus hundreds of customised jerseys made and gifted to guests in the JD tent - all working directly with JD.

See the full wrap-up on Instagram.

Want talent gifting or a live consumer activation at your event? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.