MattB Customs' Nike Back to School Tour activation in Dubai and Jeddah

Nike Back to School Tour - Custom Workshops in Dubai & Jeddah

As part of Nike's Back to School campaign, MattB Customs hosted creative customisation workshops at Nike's Beacon store in Dubai Mall - using footballs and basketballs as the canvas instead of trainers.

Best fit for: a retail brand wanting a hands-on workshop activation for sponsored teams, youth groups or store visitors across multiple cities.

Designing on the ball, not the shoe

Customised football and basketball art from Nike's Back to School Tour workshop, Dubai Mall

We worked with Nike-sponsored sports teams, helping each player design their own piece of art on their favourite sport ball. The Dubai activation ran across two days, with two groups of 20 students taking part each day.

We then travelled on to Jeddah, Saudi Arabia, to run the same workshop format with Al-Ittihad's youth football teams — working with both boys' and girls' squads on their own custom football designs.

Customised football art from the Jeddah leg of Nike's Back to School Tour

The numbers

Across August and September 2024, the tour ran for 4 days and 8 workshops in total, with several hundred students taking part across both cities. The activation was run through GMG, who operate Nike across the Middle East.

See the wrap-up on Instagram.

Want a workshop-style activation for your team or store? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.