MattB Customs customising footwear inside the Nike Athlete House at Wimbledon.

Nike x MattB Customs: Customising Footwear at the Wimbledon Championships

Nike invited MattB Customs into the Nike Athlete House at Wimbledon, customising footwear for Nike athletes competing throughout The Championships - one of the most recognisable stages in world sport.

Best fit for: brands running talent or athlete-facing customisation at a major live event.

The MattB Customs team hand-customising Nike trainers for athletes at Wimbledon.

Working alongside elite athletes

Over the course of the event, the team customised footwear for a roster that included Serena Williams, rising junior star Jordan Lee, and fellow Nike athletes and creators such as Alex Eala and Tokito - among others competing at Wimbledon that year. Each pair was produced to the same standard MattB Customs applies to every commission: handcrafted, on brief, and built to be worn, not just displayed.

Nike footwear customised by MattB Customs for athlete Katie Boulter at the Wimbledon Championships.

Why Nike brought MattB Customs in

Events like Wimbledon run on split-second scheduling and global visibility - there's no room for a supplier who can't deliver consistently, under pressure, in front of the world's press. Being trusted inside the Nike Athlete House for an event of this scale reflects the reliability MattB Customs brings to every activation, not just the craft.

Inside the Nike Athlete House at Wimbledon, where MattB Customs customised footwear for Nike athletes.

The takeaway: for MattB Customs, it's one of the clearest examples of what “brand partnership” work looks like at the top end - invited by a brand, working inside its own event, delivering for its own athletes.

Nike footwear customised by MattB Customs for athletes at the Wimbledon Championships.

Does MattB Customs work at live sporting or entertainment events?

Yes - MattB Customs has delivered on-site customisation at major sporting events, including Wimbledon with Nike and the London Marathon with New Balance, as well as retail and corporate activations.

If you're planning an athlete or talent activation and want customisation built in, get in touch via our Work With Us page or email business@mattbcustoms.com.