The North Face custom gear lab at Transgrancanaria race week, Gran Canaria

The North Face Transgrancanaria - On-Site Customisation, Gran Canaria

We travelled to Gran Canaria to work with The North Face during Transgrancanaria race week, running an on-site customisation booth for runners and spectators alike.

Best fit for: an outdoor or sports brand wanting to let participants personalise product on-site to mark their achievement.

Personalising The North Face t-shirts with names and race decals to create limited edition apparel for Transgrancanaria

Customising the moment, not just the merch

At the TNF booth, we customised apparel, footwear and accessories with patches or personalised text that participants could add to commemorate their race. We created motif patches specific to the event and its achievements, alongside personalisation of names, initials and race times. The range customised on-site spanned hats, shoes and jackets, and the response from participants was excellent.

The numbers

We served several hundred customers over the four days of race week.

See the wrap-up on Instagram.

Want an on-site customisation booth at your next event? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.