Scott McTominay x JD Sports: A Hand-Painted Scotland Jersey Gift

Through JD Sports, we created a one-of-one gift for Scotland captain Scott McTominay, timed to Scotland's World Cup qualification — their first in years.

Best fit for: a retailer or brand wanting to turn a genuine sporting moment into a bespoke gift and standout reaction content, rather than a generic team product.

The moment behind the design

Scotland's qualification came down to an iconic overhead kick from Scott McTominay. We hand-painted a portrait of that exact moment onto the back of the most recent Scotland jersey, turning the goal itself into the design.

Gifted on camera

The finished jersey was gifted to Scott on camera, capturing his genuine reaction to seeing the portrait for the first time.

Going viral

The content went viral on JD's socials and Instagram — both the reaction of Scott receiving the jersey, and the process content of us making it — with football fans responding to the level of handcrafted detail that went into a truly one-of-one gift.

Want to turn a genuine sporting moment into a bespoke gift and content of your own? Get in touch via our Work With Us page or email business@mattbcustoms.com, or browse our full Case Studies library for more examples.